Jamaica has the second-highest rate of femicide (intentional homicide of females) and one of the world's highest rates of intimate partner violence. While the causes of GBV are complex, cultural attitudes have been found to contribute significantly to the scale and nature of violence against women and girls, and the reactions and responses to it. There is a proven link between media consumption and cultural attitudes, with the news media playing a key role in the development and reinforcement of social beliefs, individual behaviours, and policy development.